24 Oct 2011

Connecting for a Cause: Announcing This Year's Line Up

Hard to believe that Connecting for a Cause is now in it's 20th year! One of my mentors, PR veteran Marilyn Hawkins, was one of the original founders of the event and I remember her once telling me that she started the seminar because she believed nonprofits needed resources and support to help them learn effective ways to get the word out about their causes. Today, Connecting for a Cause is a hallmark event for the Puget Sound chapter of PRSA and is held up as a model nationally for how PRSA chapters can serve their community. 

Over the years, we've tried to keep the event forward thinking so that nonprofits can learn about the latest, most promising trends in the field, and we've certainly done that again this year.  We've tried to keep the content timely and relevant with sessions, such as:

  • How to Gain Support from Corporate Sponsors -- Even in a Down Economy
  • Social Media Compass: How to Navigate the Legal, Privacy and HR Implications of the Digital Age
  • New Roles in Communications: The Social Media Community Manager
  • The New Influentials: The Power of Hyperlocal Blogs and Ethnic Media 

I'm super excited about the content. I think this year's program will make Marilyn Hawkins proud.

Wednesday, Nov. 16
8:30 a.m. - 4 p.m.
Northwest Rooms, Seattle Center
Register Online 

SCHEDULE 

8:30-9 a.m. 
Breakfast and Welcome

9-9:50 a.m. 
How to Tell Your Nonprofit Story and Motivate People to Action
Brian Calvert, Virtual Vino Live, briancalvertonline.com  

10-10:45 a.m.
Breakout Session (Select One)

Media Pitching: Tips to Help You Hit a Home Run
Jackie Coe, Bellevue School District
Norm Mah, KOMO TV

Social Media Compass: How to Navigate the Legal, Privacy and HR Implications of the Digital Age
Chris Burgess, Atigeo  

11-11:45 a.m.
Breakout Session (Select One)

Shooting Video for the Web: Secrets from a Pro
Jai Suh, Creative Media Alliance

The New Influentials: The Power of Hyperlocal Blogs and Ethnic Media
Chris Bennett, Seattle Medium 

Noon-1 p.m.
Lunch and Media Panel
Kyle Moore, Seattle Fire Department

1:15-2 p.m.

Breakout Session (Select One)
25 Ways to Drive Traffic to Your Nonprofit Web Site
Tim Lorang, Image Media

Developing and living your nonprofit brand
Dave Miller, Stoke Strategy 

2-2:50 p.m.
Breakout Session (Select One)
New Roles in Communications: The Social Media Communication Manager
Madeline Moy, Seattle Art Museum

How to Gain Support from Corporate Sponsors – Even in a Down Economy
Jane Kuechle, Kuechle Consulting

3-3:45 p.m.

What Separates the Successful Nonprofit from Everyone Else: Observations from an Industry Expert
Clay Holtzman, Nonprofit Kingdom and Fred Hutchinson Cancer Research Center

3:45-4 p.m.
WRAP UP