New Roles in Communication: The Advent of the Social Media Community Manager
PRSA's Connecting for a Cause
Wednesday, Nov. 16, 2011
8:30 a.m.-4 p.m.
Northwest Rooms, Seattle Center
Register Online
These are exciting times to be in the field of PR and communications. Technology has made us completely re-think the way we communicate and interact with the public. It's a two-way street now, no longer a one-way conversation. We can get feedback real-time and have an actual dialogue with our customers thanks to social media.
The sea change has resulted in new roles, responsibilities and job descriptions in the PR field, one of the most interesting being the advent of "social-media community managers." These are the folks behind the branded Twitter or Facebook page, the people who monitor the dialogue on social media on behalf of a company. They listen to the chatter, chime in, make new friends and start new conversations. They make sure the higher ups in the company know what's being said so they can respond as needed, and when customer-service issues surface on social media channels, they help facilitate a solution on behalf of the customer.
It's a fascinating new role. But how do you do it well? To get the answer to that question, we asked Madeline Moy, the person behind social media at the Seattle Art Museum to tell us how she does it. She'll be presenting Nov. 16 at PRSA's 20th annual Connecting for a Cause and will share tips and insight on how she's put a human face to the museum and harnessed social media to create a sense of community and excitement around new things the museum is doing. The Seattle Art Museum is a local leader in the use of social media in the arts, and we're very excited to learn from them.
Madeline is one of about a dozen speakers who will be sharing their insights and expertise on various techniques and new trends in PR and marketing communications. If you work in the nonprofit or public sector, we hope you'll join us for this event. We have a great line up in store.
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http://melissatizon.posterous.com/connecting-for-a-cause-announcing-this-years
