27 Oct 2010

Rallying Young People Around Your Cause: What Nonprofits Can Learn from WA Global Health Alliance & PATH

PRSA's Connecting for a Cause 

Wednesday, Nov. 10 

Northwest Rooms, Seattle Center

8:30 a.m.-3:15 p.m.

View the line-up and schedule

 

 

Of all the community events that took place this year, one that caught my attention was fundraiser for PATH called Party with a Purpose. This event stood out to me because it specifically targeted 20- and 30-somethings, a demographic that doesn't tend to have a lot of money, but does have a lot of energy, passion and idealism for changing the world (Think 2008 presidential elections. This is the same age group that got Barack Obama elected.) I was fortunate enough to attend the event in June and was blown away by the more than sold-out crowd, the dollars raised and the media attention around it. It got me thinking: how did the Washington Global Health Alliance pull off such a phenomenal event, and more important, how did they get this age group engaged?

 

In lining up speakers for PRSA's Connecting for a Cause, an annual seminar for nonprofits, I asked Kristen Eddings of the Washington Global Health Alliance to come talk about how they did it. I think all of us in the nonprofit world can learn from their experience. I'm really looking forward to hearing what she has to say. The younger generation may not be big donors right now, but what they lack in financial resources they can certainly make up for in terms of volunteering their time and energy and helping to raise awareness about important causes. And someday, they may very well become major donors ...

 

The Washington Global Health Alliance is just one of many organizations coming out to share their expertise with the nonprofit community on Nov. 10. They are part of a fantastic line-up that also includes Shauna Causey of Ant's Eye View, Evonne Benedict of KING TV, Chris Pirillo of Gnomedex, Linda Thomas of KIRO Radio and many, many more. If you work for a nonprofit, don't miss the event. It's a chance to get tips, ideas and inspiration for promoting your nonprofit mission.

 

Register today .